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Pricing is such a controversial topic. Ethics gets in the way as you ask yourself, “Should I price low or is it alright to charge more?” What is the right thing to do? While others may have a different opinion on this, I believe it depends on how you want to be perceived as a […]

why is it ethical to charge more?

What if you woke up one day, and saw a terrible comment on something you posted online? Or perhaps you shared an image of yourself, and someone openly commented on hating it? How would you feel if people started judging you for what you were doing? Here’s what you need to remember: You’re not for […]

There’s probably one overbearing reason that you got into this industry: you want to make a profitable business out of your passion. You’re fueled by the need to make a living that’s sustainable because you have mouths to feed. Lucky for you, we live in this day and age where there’s a plethora of opportunities […]

How to Get High-Paying Clients

Have you ever felt guilty about wanting more money?  People keep saying, “Money is the root of all evil” like it’s the eleventh commandment.  Don’t you just shudder at the thought of going straight to hell for thinking about wanting money? We’ve been indoctrinated that wanting more of it is a sin and that it’s […]

makeMake More Money

BEFOREScotty has been side-hustling as an artist and coach, charging $100 for his services. It has always sold fast, but he felt he was undercharging. He wanted to expand his coaching business. WORKING WITH MYEHe learned new strategies to take his coaching to the next level and niched down as the Side Hustler’s Coach. He […]

Case Study Scotty Russell

How much should we charge for our work? It’s a typical question you’ll hear from so many artists.  Whether they graduate from design or business school, it seems like coming up with a pricing structure has been a struggle.  Watch how you can set your own rates using the different pricing models in this video […]

pricing for artists

When studying any type of discipline that involves letters, whether it’s typography, calligraphy or hand-lettering, you will always encounter two types of letters – contrasting and non-contrasting letters. Whether you’re new to lettering or you’ve been doing it for a while, learning about these terms will be beneficial to you. Have you been wanting to […]

what's the difference between contrasting and non-contrasting letters

  There are a variety of ways to draw the letters. That’s the best thing about hand-lettering. It’s not one-size fits all and everyone is free to draw the letters the way they want it for as long as readability is intact and the message is clear. But there are times even seasoned lettering artists […]

how to draw the letter s

There are rules in handlettering that you need to learn and understand in order to deliver quality artwork. These rules, though you may find restrictive isn’t to restrict you in any way. These rules, should be treated as guides so you can create letterforms that are not only pretty but legible. Or have you forgotten […]

lettering lowercase i and j's tittle

It is a typical misconception that when lettering, you simply dive in and create your layout on the go. Well, there’s no rule that says you can’t do that so if that’s your thing go for it. But, if you want to achieve the best result, create compelling lettering pieces, then you should avoid that. […]

how to create thumbnail concepts