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Creating meaningful change in every artist's life...

Have you ever felt guilty about wanting more money?  People keep saying, “Money is the root of all evil” like it’s the eleventh commandment.  Don’t you just shudder at the thought of going straight to hell for thinking about wanting money? We’ve been indoctrinated that wanting more of it is a sin and that it’s […]

BEFOREScotty has been side-hustling as an artist and coach, charging $100 for his services. It has always sold fast, but he felt he was undercharging. He wanted to expand his coaching business. WORKING WITH MYEHe learned new strategies to take his coaching to the next level and niched down as the Side Hustler’s Coach. He […]

How much should we charge for our work? It’s a typical question you’ll hear from so many artists.  Whether they graduate from design or business school, it seems like coming up with a pricing structure has been a struggle.  Watch how you can set your own rates using the different pricing models in this video […]

When studying any type of discipline that involves letters, whether it’s typography, calligraphy or hand-lettering, you will always encounter two types of letters – contrasting and non-contrasting letters. Whether you’re new to lettering or you’ve been doing it for a while, learning about these terms will be beneficial to you. Have you been wanting to […]

  There are a variety of ways to draw the letters. That’s the best thing about hand-lettering. It’s not one-size fits all and everyone is free to draw the letters the way they want it for as long as readability is intact and the message is clear. But there are times even seasoned lettering artists […]

There are rules in handlettering that you need to learn and understand in order to deliver quality artwork. These rules, though you may find restrictive isn’t to restrict you in any way. These rules, should be treated as guides so you can create letterforms that are not only pretty but legible. Or have you forgotten […]

It is a typical misconception that when lettering, you simply dive in and create your layout on the go. Well, there’s no rule that says you can’t do that so if that’s your thing go for it. But, if you want to achieve the best result, create compelling lettering pieces, then you should avoid that. […]

  Instagram has truly taken the creative business by storm! Nowadays, most business owners are sharing more and more photos in this platform, creating communities, building trust and meeting new people from all over the world. Because it’s a great space to show your images, your products, your services, and your work, we shouldn’t ignore […]

It’s very typical for a lettering artist to combine multiple letter styles in one composition. It’s because varying styles give additional impact and it adds to the overall appeal of the artwork. But how does one choose which styles to combine? Have you seen layouts with multiple letter styles where you can’t understand the message […]

One of the many questions I get is how to get consistent letter thickness. For a long time, I was really just eyeballing everything. I had no tools to define the thickness altogether. All I knew was that if it didn’t look consistent to me, then I need to make some adjustments – that’s it. […]