How to Make $52K from Calligraphy Workshop with Laurence Leman

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Making $52K From Calligraphy Workshops By Focusing on One Target Market

Niching down can be scary especially if you’re a multi-passionate creative. But in this episode, you’ll discover how powerful it is for Laurence Lehman to focus on one target market – the French-speaking audience.

By focusing on the community she really wanted to serve, not only did Laurence nail down her audience, she managed to make an extra $52K from her calligraphy workshops in year one while maintaining the day job that she loves.

What You’ll Learn From This Episode:

  • Why it’s important to focus on one target market
  • How teaching can help you make money a lot faster than selling small products
  • How to leverage a small audience to make more

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Laurence Lehman

Laurence is a Belgian, French-speaking Calligraphy Instructor and a big fan of DIY and teaching calligraphy as a side hustle. She started it in the Summer of 2020 right in the middle of the COVID Pandemic and has reached incredible results from her workshops. She made $15K in her first year, and $52K in her second year and is already planning on expanding her program.


Links From This Episode

Laurence Leman Website
Laurence Leman Instagram

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I'm Mye De Leon

I'm a mom with a desire to give the best for her family and turned a lettering hobby into a multi6-figure business. These days, I eat strategy for breakfast and turn other businesses into successful empires.

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My business is to help your business generate more revenue so you can be who you want to be.