Niching down can be scary especially if you’re a multi-passionate creative. But in this episode, you’ll discover how powerful it is for Laurence Lehman to focus on one target market – the French-speaking audience.
By focusing on the community she really wanted to serve, not only did Laurence nail down her audience, she managed to make an extra $52K from her calligraphy workshops in year one while maintaining the day job that she loves.
What You’ll Learn From This Episode:
- Why it’s important to focus on one target market
- How teaching can help you make money a lot faster than selling small products
- How to leverage a small audience to make more
OR WATCH THE VIDEO BELOW:
Rate, Review, and Subscribe on Apple Podcast:
If you like this episode, subscribe to the podcast to listen to more juicy episodes weekly! Click here to Subscribe Now.
Laurence is a Belgian, French-speaking Calligraphy Instructor and a big fan of DIY and teaching calligraphy as a side hustle. She started it in the Summer of 2020 right in the middle of the COVID Pandemic and has reached incredible results from her workshops. She made $15K in her first year, and $52K in her second year and is already planning on expanding her program.