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Making $52K From Calligraphy Workshops By Focusing on One Target Market

Niching down can be scary especially if you’re a multi-passionate creative. But in this episode, you’ll discover how powerful it is for Laurence Lehman to focus on one target market – the French-speaking audience.

By focusing on the community she really wanted to serve, not only did Laurence nail down her audience, she managed to make an extra $52K from her calligraphy workshops in year one while maintaining the day job that she loves.

What You’ll Learn From This Episode:

  • Why it’s important to focus on one target market
  • How teaching can help you make money a lot faster than selling small products
  • How to leverage a small audience to make more



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Laurence Lehman

Laurence is a Belgian, French-speaking Calligraphy Instructor and a big fan of DIY and teaching calligraphy as a side hustle. She started it in the Summer of 2020 right in the middle of the COVID Pandemic and has reached incredible results from her workshops. She made $15K in her first year, and $52K in her second year and is already planning on expanding her program.

Links From This Episode

Laurence Leman Website
Laurence Leman Instagram

Whenever you're ready, here are 3 ways I can help you:

1. Idea to Income™ Playbook: Learn how to turn your skills, knowledge and expertise into highly-profitable digital products that you can sell on autopilot.

2. Digital Product Genius™: Master the art of creating, marketing and scaling your digital product business. This course teaches you how I went from making $0 to multi 6-figure annual income.

3. 90-Minute Consultation: Each month, I reserve 3 slots for one-on-one consultations focused on helping you build your online business. Chat with me here.

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I'm Mye De Leon

I'm a mom with a desire to give the best for her family and turned a lettering hobby into a multi6-figure business. These days, I eat strategy for breakfast and turn other businesses into successful empires.

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I'm Mye


My business is to help your business generate more revenue so you can be who you want to be.

I'm Mye


My business is to help your business generate more revenue so you can be who you want to be.