Today, we’re diving into one of the most powerful tools in your business arsenal – email marketing.
If you want to increase your digital product sales, you’re going to need to build strong customer relationships.
And in this post, we’ll be using email marketing to achieve it so you can connect with your audience, create trust, and ultimately increase your sales.
Why Does Nurturing Your Audience Matter?
Most people don’t pay attention to this crucial part of their business and this is one of the reasons why many businesses fail after 2-3 years.
Think of your customers as seeds you’ve planted. Nurturing is like giving them the sunlight and water they need to thrive and grow. And as they grow, they will need more.
They will outgrow their pots and they will be ready to bloom.
Your audience is the same. You need to nurture them so they can grow into loyal supporters who keep coming back to your offerings.
Introducing Email Marketing: Your Valuable Tool
Picture email marketing as your trusty toolbox. It’s a versatile instrument that allows you to maintain a direct line of communication with your customers.
Through emails, you can share valuable content, updates, and promotions related to your digital products.
These emails land directly in your customers’ inboxes which has a better chance of getting seen.
On average, you can only reach 2% of your audience on social media. But with an email list, you can reach at least 20% (10X than social media). So it’s still wise to use this marketing tool to help build relationships with your customers and ultimately increase your sales.
How to Use Email Marketing Effectively
- Crafting a Welcoming First Email: Think of this as a warm handshake. When someone subscribes to your emails, send them a friendly welcome message. Introduce yourself, give a glimpse of your digital products, and showcase your brand’s personality. Don’t miss this. I teach this more thoroughly inside Idea to Income™ Playbook.
- Engaging Content: The Core of Your Emails: Every email you send is an opportunity to connect. Share insights, tips, and stories that resonate with your audience. Show them that you’re not just a business – you’re a trusted source of valuable information.
- Unveiling Exclusive Offers: People love feeling special. Send exclusive discounts, offers, or early access to your email subscribers. This sense of exclusivity makes them feel appreciated and valued.
- Spreading Holiday Cheer with Seasonal Emails: Remember important dates and occasions with thoughtful holiday emails. These messages add a personal touch and show that you care.
- Gathering Insights with Surveys: Use emails to seek feedback from your customers. Encourage them to share their thoughts about your digital products, allowing you to improve and cater to their needs.
- Creating Clear Call-to-Action Buttons: When you want your customers to take action – such as exploring your latest product – design clear and compelling call-to-action buttons that guide them seamlessly.
- Consistency without Overwhelm: Maintain a regular sending schedule. Many people say it’s too much to send emails every day. But I’ve watched some of the most successful business owners like Frank Kern, Russell Brunson and many others in the industry do it. It’s great to stick to a schedule but it’s not a sin to send more. And from my personal experience, the more email I send, the more sales I made.
- Friendly and Clear Language: Communicate in a friendly and straightforward manner. Keep the language simple and easy to understand. Avoid jargons. Especially if you have a global audience.
Now to do all this, you’ll need an email service provider. And there are many different options in the market.
My go-to would be Convertkit as it allows me to tag and segment my audience, build simple automation and create rules that simplify my process.
Email marketing is one of the most powerful ways you can use not just to increase your income but also to build better relationships with your customers.
Jeff Walker (founder of Product Launch Formula and author of Launch) once said…
“Your email list is your license to print money.”-Jeff Walker
Once you’ve build relationships with your email list, you’ll witness a transformation in your customer relationships.
Beyond being buyers of your digital products, they’ll become engaged participants in your brand’s journey. Anticipating your emails, valuing your insights, and embracing your offerings will become part of their experience.
That, to me, is priceless.