Most creatives start with client work and that’s why they’ve become dependent on projects that are coming in. But what if nothing comes?
This is how Aurelie Maron discovered the importance of diversifying creative income and she’s on the show to share her journey with us. From client work, she has moved from putting all her energy into client work to focusing on her digital products which proved to be an even better source of income for her.
What You’ll Learn From This Episode:
- Why posting consistent content on Instagram matters
- Why you need to diversify your income
- Common mistakes that most creatives do
- How to stay motivated despite the challenges
- Why it’s important to look for a mentor and learn from someone with more experience and who can guide you through your journey
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Aurelie is a multi-passionate lettering artist from the Gold Coast, in Australia. Born in New Caledonia, she started drawing letters and designing logos before she even knew what they were called. So naturally, she decided to study Graphic Design at Griffith University when moving to Australia.
She began posting her work online (chalk typography in particular) without knowing people would enjoy her work or be inspired by it. Over the past few years, she has spoken at the Typism conference, start teaching typography at Griffith University and build her own creative design business from her very own home studio!
Her mission is pretty simple – produce the highest quality work for every client, on every creative project. She also shares her knowledge with upcoming designers and hand letterers.