I'm the creator of Mastering Hand-Lettering Program, The Elite Creators and author of the book, Mastering Hand-Lettering, Your Practical Guide to Creating and Styling the Alphabet.
I gave birth to my third child, Alphonse in 2012. He was born with Down Syndrome, congenital heart disease called Tetralogy of Fallot, and other medical conditions.
I had a successful career as a scrapbook designer but I had to stop designing so I can focus on my boy. I went from busy to… jam-packed-stressed-beyond-relief.
I coped with this major life change by squeezing in work during the short time that he napped. I discovered a creative activity that fit in that tiny window of opportunity - hand lettering. It became my escape, my way to express myself.
Little did I know…a new career was about to start.
In between nursing on the sofa, I’d post my lettering on Instagram. I had no intention to make money. It was simply my way to stay sane.
Everything changed when I got a message from the owner and CEO of Mini-Lou Kids.
Turns out, she has been watching my Instagram (say what?!) and asked the fateful question -
“Would I be interested in creating a coloring book...using my lettering skills?”
THAT WAS THE FIRST TIME IT HIT ME, LETTERING CAN ACTUALLY MAKE MONEY!
After my first paid lettering gig, more projects came in. That’s what I’ve been doing since then - steadily grown a hand-lettering business that not only lets me express myself and stay home with the kids but allows me to make a living I’m proud of.
Before I knew it, people were asking me to teach about what I do, so I started holding workshops locally and abroad.
I enjoyed the process of sharing my knowledge and teaching other creatives not only how to hone their skills but also how they can successfully make it a profitable career and business.
In-person workshops turned into online mentorship. In 2019, I officially launched my flagship course , Mastering Hand-Lettering Program which was joined by over 200 aspiring letterers.
That same year, I launched The Elite Creators to provide 1:1 support for artists who wanted to rapidly grow their business.
My life changed
So many things changed in my life - we were able to provide better (and more) therapies for Alphonse, my husband left his corporate job, we were able to travel abroad together with the kids, and we finally bought a new house!
My mission remains the same - to help creatives achieve the same level of success- if not more. I believe that art is a profitable business and with the help of my team, I'll make sure to reach as many artists and let them discover what's possible.
I started just like you - a mom, struggling to raise her twin daughters and a child with special needs in a foreign country. I had nothing but a strong desire to change my life.
Although I was terrified, I was hell bent on creating a business that’ll give my family a better life.
If you'd like to do the same - learn the skills and strategies to start your own thriving and lucrative creative business, sign up for my free workshop below.
Mye De Leon is a published author, mom of 3, and marketing strategist who established her online business since 2009 through digital scrapbook design.
She started her hand-lettering business in 2015 while raising a young family in Singapore. Since then, Mye has worked with clients such as Apple Singapore, Penguin Random House, Workman Publishing, Faber-Castell to name a few.
Her clients have reaped the benefits of implementing her strategies like, Kimberly Jones who successfully completed 12 murals during her first year in business and Scotty Russell launched his own back-to-back Side Hustlers Program, making a total of $56K in less than a year.
Mye has been featured in Apple Singapore, HGTV.com, Working not Working Magazine, Design Cuts, Design Recharge, Brand with Bite and other top ranking podcasts in the creative industry.