Want to make           income with digital products?


Learn how to turn your ideas into profitable digital products in 30 days or less

learn more

5 Biggest Mistakes to Avoid as a Digital Product Creator

digital product mistakes

Creating and selling digital products has been made easy thanks to the technology that we have right now—ChatGPT, Canva, Notion, Google Docs and many others.

Needless to say, anyone can simply go out and create a product and sell it. Very straightforward. Because that’s what it really is.

Selling low-ticket, low-maintenance digital product is simple yet undoubtedly scalable.

However, amidst the allure of this new income potential, many creators stumble upon pitfalls that can hinder their progress and growth.

In this post, I’ll dive into the 5 biggest mistakes that every digital product creator should avoid.

My hope is that by learning from these mistakes, you’ll be able to apply the necessary corrections so you can truly find success in your digital product business.

Mistake 1: Neglecting Market Research

One of the most substantial blunders digital product creators make is bypassing thorough market research.

Without a clear understanding of your target audience’s needs, preferences, and pain points, your digital product may fall short of expectations.

So if you’re feeling confident that you already know your market and you know what they need, do yourself a favour and stop.

Business success is based on data and strategy, NOT emotions or guts.

If you don’t have enough market data, you might get a few sales but you’re not going to grow further.

This is why market research is a big part of my Idea to Income™ Playbook.

This is something you should NOT ignore.


In the golden years (prior to the Pandemic), I would say NICHE DOWN. But because of the recent market changes and buyer behaviour, I have completely shifted my perspective about niching down.

Knowing your market is more than just knowing the WHO (and their age, their favorite food, where do they go). It doesn’t work like that anymore.

If you truly want to succeed as a digital product creator, you need to SOLVE A PROBLEM.

That’s it.

So based on what you know, your skills and experiences, you need to know what problem are you trying to solve.

Then, you can go deeper by engaging people in surveys, interviews and other online discussions to gain insights into their challenges and aspirations.

Your digital product should address their problem and give them a quick win.

Mistake 2: Overcomplicating Content Delivery

Complexity doesn’t necessarily equate to value. Some creators tend to overload their digital products with intricate information, potentially leading to confusion and overwhelm among customers.

When a person gets overwhelmed, they don’t take action. When they don’t take action, they don’t see results and when they don’t see results, YOU don’t have success stories to share.

It’s the circle of business life.


Simplify your content delivery without compromising on quality.

Break down complex concepts into easily digestible sections, use clear and concise language, and provide practical takeaways.

Strive to make the learning experience both enjoyable and effective for your customers.

Mistake 3: Not Promoting the Product Enough

Your digital product will NOT sell itself.

This is why even the most successful businesses and brands put out advertisements, sales, discount promos and many other marketing strategies.

They know the importance of promotion. So why shouldn’t you?

If you’re looking to make consistent monthly income from your digital product, it’s crucial to have a marketing strategy to promote your product on a regular basis.


Create a marketing strategy and there are various ways for you to do that.

  1. Social Media – it’s free and because of the evergreen type of content with Tiktok and Instagram Reels, it’s a lot easier to get more traffic to your channel.
  2. Email Marketing – build and grow an email list of people who already interested in hearing from you.
  3. Pinterest – another free and great way to put your products out for the world to see.

The key is to create engaging and informative content that highlights the value and benefits of your digital product. Consistency in promotion is key to reaching a broader audience and driving interest.

Mistake 4: Lack of Unique Value Proposition

In a crowded digital marketplace, failing to offer a unique value proposition can diminish your product’s appeal. Without a distinctive element, potential customers may not see a compelling reason to choose your product over others.


Identify what sets your offering apart – whether it’s a fresh perspective, an innovative approach, or exclusive resources. Highlighting your product’s distinctiveness is essential for capturing the attention and loyalty of your target audience.

Anyone can create a digital product. But there’s NO ONE that can create it like you do.

You are, ultimately, the secret sauce that makes your product unique so try something new or different that others haven’t thought about – that’s what will make your product shine.

Mistake 5: Neglecting Post-Sale Engagement

This is a very common mistake and I see this even with seasoned entrepreneurs.

Your job doesn’t end after the sale. It’s just the beginning. Your customers made a purchase to change their life so help them more.

It’s also a great opportunity for you to build relationships with your buyers.

Some creators shift their focus away from engagement, missing out on valuable opportunities for feedback, improvement, and customer loyalty.


Establish a robust post-sale engagement strategy. Prioritize exceptional customer support to address inquiries promptly.

Encourage customers to provide feedback and testimonials, fostering a sense of community around your products.

Continuously refine and enhance your offerings based on customer input to ensure ongoing relevance and value.

The digital product business is marked by challenges, but within those challenges lies the potential for growth and many other opportunities.

By understanding these mistakes and avoiding them, you can set the stage for success.

Whenever you're ready, here are 3 ways I can help you:

1. Digital Product Quick Guide: Learn how to turn your skills, knowledge and expertise into highly-profitable digital products that you can sell on autopilot.

2. Idea to Income™ Playbook: Get access to my easy-to-follow 30-day roadmap To turn your skills, knowledge and expertise into highly-profitable digital products you can sell on autopilot.

3. Digital Product Accelerator: Take your digital product business to new heights. This 16-week container aims to provide you with customized support and training to help you grow and scale your business without having to work more hours.

comments +

Leave a Reply

Your email address will not be published. Required fields are marked *


I'm Mye De Leon

I'm a mom with a desire to give the best for her family and turned a lettering hobby into a multi6-figure business. These days, I eat strategy for breakfast and turn other businesses into successful empires.

as seen in

meet the blogger

binge most recent posts



the 7-figure code: the secrets that make millions

There are 3 things you need to master to make your first million dollars and I'll show you how in this training. Get my FREE Sales System to get high-paying clients fast.

7 Foolproof Ways to grow your business fast

This guide shows you the 7 steps to generate more leads and increase the revenue of your business in 3 months.

Steal My 7-Step Method To Create 6-Figure Launches

This case study shows the 7-step method I used to turn my lettering business into a course that generated $120,000 during its first launch.

Because you're tired of the overwhelming business gibberish you see online.
Find out what's really working so you can stop being stuck and start making more.

get the guide

get the guide

get free training

Get access to my 100% FREE 15-Day Digital Product Quick Guide and unlock the Digital Product Genius™ System—your roadmap to create and sell a digital product that makes bank.

free GUIDE


Unleash Your Digital Genius


est 2009

I'm Mye


My business is to help your business generate more revenue so you can be who you want to be.

I'm Mye


My business is to help your business generate more revenue so you can be who you want to be.