Starting and Standing Out in a Noisy Creative Industry with Sabeena Karnik


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Starting and Standing Out in a Noisy Creative Industry with Sabeena Karnik

How does one begin their creative journey? There’s really no great secret to starting and growing a creative business. As a matter of fact, you only need to do one thing – show up. Not just for yourself but for others who you want to attract and eventually become clients. 

There are a lot of platforms available these days that can help any creatives be seen and get hired. 

The question is, how are you going to stand out in a noisy creative industry so you’re not just another artist in a sea of creatives. Because if you’re aiming to be successful at what you do, you need to have a unique offer. 

This is the story of Sabeena Karnik. A paper quilling artist who blazed her path by combining her love for typography and paper quilling. And in this episode, she’s spilling the beans as to how you can stand out from a noisy industry and become an artist in your own right. 

What You’ll Learn: 

  • Patience and consistency is key when starting your creative journey
  • How to stand out from the sea of creatives who might be doing the same thing as you are
  • Why building an amazing body of work can help propel your career better and faster
  • Work with clients better and generate income consistently using the pipeline strategy
  • How to combine your passion to create a unique approach to creating art


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Sabeena Karnik

Sabeena Karnik makes typographic illustrations with paper using a style mainly called quilling and paper sculpturing. A true master in her technique, the Mumbai based artist has specialised in using only paper and glue making layers, strips and patterns to create intricate, colourful and playful three-dimensional works that have been commissioned by the likes of Instagram, Google, Porsche, Adobe, Disney publishing worldwide, to name a few. The works are all handmade by playing with organic forms of the material and a vibrant colour palette to make pieces that stand out for their complexity and delicacy. Her artworks aim to evoke a sense of surprise and wonder in the eyes of the viewer. The effect of light falling on this 3D art is captured in the form of a photograph and eventually used commercially. She is most often inspired by natural elements and textures which regularly make an appearance in her work.

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