The Hype Handbook with Michael F. Schein

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The Hype Handbook with Michael F. Schein

the hype handbook

In a world where everyone is fighting for attention, how do you get people to pay attention to what you do? 

In this episode, special guest, Michael F. Schein, author of the book The Hype Handbook, 12 Indispensable Success Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers is going to share with us how artists can benefit from building hype to generate more attention to your work and your brand. 

What You’ll Learn:

The Hype strategy you can use to gain more traction and get people to see your work
How you can turn obstacles into opportunities

  • Why is mastering hype especially useful in this current historical moment
  • The Hype strategy you can use to gain more traction and get people to see your work
  • How you can turn obstacles into opportunities

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Michael F. Schein

Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold.

Links From This Episode:

Michael F. Schein Website

The Hype Book Club

The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers


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